Hitachi Construction Machinery


Our Vision & Principles

“Toward the richness of Earth and prosperous communities in the future…”
Hitachi Construction Machinery is contributing to the creation of comfortable living spaces.

Our Vision

  1. We are active in the evolution of “machinery” and the synergy between “human” and “business” that combines to create rich living spaces, making them more comfortable, highly developed and efficient.

The above statement defines the rationale for our existence as well as our identity in society. Our activities to protect the environment, improve social capital, and enrich our living spaces will continue as long as human society exists. Construction machinery is expected to develop in other directions, going beyond the confines set by the framework of the civil and architectural engineering. We of Hitachi Construction Machinery commit ourselves, with pride and pleasure in our work, to serve our customers and enhance customer satisfaction by making their work more congenial and efficient with improved “Technology” and “Systems”.

  1. We consistently develop and provide our customers with the technology, products and services that generate new value.

The above statement defines our professional attitude toward our business. It is our belief that a manufacturer’s role is to provide the customers with “new values.” In order to create such new values, the traditional approach of improving and upgrading a company’s products and services on the basis of market information is not enough. We need to persevere, through trial and error, in the exploration for “new values” which are rooted in the practical needs of the customer. For this reason, we endeavor to identify and foster our creativity in every aspect of our corporate activities.

  1. While maintaining profitable operations, we act as a “corporate citizen having good judgment” by staying in harmony with the environment and participating in cultural activities, striving for a symbiotic coexistence with society.

This statement reflects our attitude towards social accountability as a corporation. Although a corporation is a citizen of the society to which it belongs, it cannot survive if it is unable to earn an adequate income. At the same time, it will lose the base of its existence if its fails to be properly recognized as a responsible citizen by society at large. We believe that in order for Hitachi Construction Machinery to have a prosperous future, we must be able to successfully coexist with society, remaining in contact with not only our customers but with society as a whole including the shareholders, industry, affiliate companies, and local citizens. This contact must be maintained with sensitivity and integrity.

Our Attitude

Customer creed

By placing importance on the attitude that “we learn from our customers”, we can put ourselves in their position and carry out our daily operations in an efficient manner. It is our objective to gain the deep trust of our customers through the course of our daily work.

Creation of technology

We will concentrate on our tasks at the job site and discover new values to provide these to customers in advance of our competitors so as to make the aspirations of our customers a reality. Drawing on our original ideas and technology, we support our staff in their efforts to create products that will appeal to our customers, or products that will give the customer a pleasant surprise or cause excitement. We focus the upper tiers of our intellectual capital on the “creation of technology” which is the basis for creating value.

Respect for human life and dignity

As they say, business is made up of people; the source of a corporation’s power is the people who constitute it. We endeavor to build up a liberating corporate climate where the “person” is given the right opportunities, is nurtured, and is able to actualize their aspirations together with everyone else through the joy of work.

Our Principles

To form individual potential into integrated power.

  • Expressly provide a “a set of goals” and “to touch a responsive chord.”
  • Put together “idea” and “spirit.”
  • Give people’s imagination full play and foster their creativity.

We aim to let individual staff members participate in the organization both laterally and vertically, share information and the values created so that discrete potential can be integrated into a larger composite power. Moreover, we strive to let each individual implement the three elements so that their potential can be fully utilized to achieve the intended goals as a fully-organized force.

To have “pride” and “joy” in one's work.

  • Always treat the customer with sincerity.
  • Polish one’s sensitivity and exert one’s creativity.
  • Speak up, participate and act promptly.

A corporation is an aggregation of individuals and its life is fully dependent on the capacity of the individuals. We believe that a corporation, which is made up of individuals who share common goals, engender enthusiasm by joining forces, and find pleasure in their work, can achieve much better results than a corporation where a few heroes zealously push themselves into work and strive to realize the three elements on their own.

This website uses cookies

By visiting our website, you consent to our and third party use of cookies. Read more about cookies in our privacy policy.