Hitachi Construction Machinery


Job Reports for Farming/Agriculture

Successful New Business: Rental Service to Farmers

3 April, 2006


Customer Name: Kako Farming Machinery Corporation
Business field: Sale, repair and rental of farming machineryOrcharding
Product: Mini Excavators
Region: Japan



The customer, since the founding in 1970, has offered various farming machines to farmers while building solid relationships. The demand for a mini excavator is strong.


The mini excavator is mainly used for cultivating at rice field and levees. No more tough laboring using hoes. Rental service allows farmers to use mini excavators in the required period only, without worrying about investment cost. This means a mini excavator is suited for rental business for farmers.
The customer, familiar with the firming machinery, can provide good maintenance services.

Customer Comments

There were many comments among farmers – the purchase of a mini excavator is too expensive, despite profound understanding that it will reduce firming labor remarkably. To solve this difficulty, the customer started the rental service of mini excavators. This scheme was also the long-awaited dream of the former president.


This is a success story of rental business for farmers.

*For more information, please contact us (Hitachi Construction Machinery).
*Duplicate of articles shown is prohibited without permission.
*The machines may not meet the regulations depending on countries.
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