Hitachi Construction Machinery Americas
A new brand that incorporates our history of over 75 years of innovation combined with our desire to redefine the standards of jobsites for the next 100 years with Solutions Beyond Machines.
LAND
We harbor a deep respect for our historical connection to the Land our equipment is built to work in. Since our launch in 1950, we have engineered industry leading heavy machinery that continues to set global standards.
CROS
As we look towards the future we strive to meet our Customers’ core needs with a focus on Reliability, increased innovation through Open collaboration, and continuing to create breakthrough Solutions.
The official launch of the LANDCROS brand in early 2027 is only the beginning. Over the next few years, we will introduce innovations that can accompany you through your entire journey. From remote controlled machines to AI guided maintenance to digital twins of equipment for monitoring, LANDCROS will have the solutions you need for the jobsites of the future.
SAME TRUST, NEW DECALS
This brand update is not about changing who we are, it’s about looking towards building the future. The same Japanese excellence in engineering you have come to trust in the Hitachi brand will continue with LANDCROS branded equipment and parts. This change reinforces our commitment to provide equipment and technology that create lasting value for you and generations of the future.
Our Ribbon of Innovation represents the continuous flow of creating breakthrough solutions.
Early LANDCROS Innovations
LANDCROS Connect
LANDCROS Connect Insight
Frequently Asked Questions
- LANDCROS will officially launch in APRIL 2027.
- Until then, there will be a transition period during which equipment will feature a new secondary LANDCROS decal in conjunction with the current Hitachi decals.
- The engineering excellence you have come to expect from our machines will remain the same. All of our engineering and manufacturing processes will not change.
- After the official launch in 2027, the only difference you will notice on all equipment is a “LANDCROS” decal to replace the current “HITACHI” decal.
- No, nothing will change with the structure and organization of our company, our parent company, or our partner companies. The only thing that will change is the name of our company and the brand on machines and parts.
- No, the dealer network will not be widely affected by the coming company name change. You can still work with the dealers you know and trust for all past/current Hitachi models and future LANDCROS equipment.
- Like with machines, the only change for equipment parts will be the brand name on the labels and parts after the official launch in 2027. Manufacturing quality and parts related policies will remain the same.
- Yes. The entire manufacturing structure will remain as it currently is. Because the machine engineering will remain the same, all LANDCROS parts, maintenance, and service instructions will apply to HITACHI branded machines.
