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Hitachi Construction Machinery Americas Hosted the 2025 Dealer Meeting

Sep 23, 2025
Our North American Hitachi Dealers convened at our headquarters in Georgia to engage in discussions and strategies aimed at driving future growth.

From August 26 to 28th, Hitachi Construction Machinery Americas hosted its annual Dealer Meeting at their regional headquarters in Newnan, Georgia, USA. At their third-ever dealer meeting, they brought together 25 construction dealers partners from North America to discuss business strategies. Topics included current and upcoming products, the regional parts roadmap, and new financing options.

The week opened with an award ceremony honoring dealers for achievements during the 2024 fiscal year. These included the dealer with the highest market share in their respective territory, the dealers with the biggest deals per volume and dollar amount, and the dealer with the best marketing campaigns. During the award ceremony, four Hitachi Construction Machinery employees were also honored by the dealers for their outstanding support. The Chairman, Hidehiko Matsui, presented the Chairman Award to Chappell Tractor, a dealer based in the Northeastern United States, in recognition of their exceptional performance representing the Hitachi brand.

The week opened with an award ceremony honoring dealers for achievements during the 2024 fiscal year. These included the dealer with the highest market share in their respective territory, the dealers with the biggest deals per volume and dollar amount, and the dealer with the best marketing campaigns. During the award ceremony, four Hitachi Construction Machinery employees were also honored by the dealers for their outstanding support.

Matsui expressed his appreciation, noting, “Chappell Tractor recently invested in a new facility to grow their sales and support our organization. They also offer us constructive feedback, through which we have been able to establish a strong relationship that supports the growth of both Chappell and Hitachi Construction Machinery.” Throughout the week’s meeting sessions, discussions were held with dealers across seven key themes: Construction Machinery, Compact Machinery, Parts & Service, Rental & Used, Finance, Marketing, and National Accounts/Government sales. These discussions provided Hitachi Construction Machinery Americas an opportunity to engage in constructive and meaningful conversation aimed at aligning mutual expectations in the current market and building strategies for continued growth.

Since its launch in 2021, Hitachi Construction Machinery Americas has steadily established an independent dealer network in the region. As of June 2025, the company has built a network covering approximately 90% of the North American market. Moving forward, Hitachi Construction Machinery Americas will continue to work closely with its dealers, pursuing initiatives to ensure continued growth and robust support across the entire network as it expands throughout North America.