Excerpts from the interview:
- How would you describe RFC’s relationship with the dealer, Arabian Supply Center?
As the sole exclusive dealer for HITACHI Heavy Equipment in Qatar, Arabian Supply Center (ASC) is well stocked with all the required spare parts, variety of equipment and attachments to cover all requirements of earthmoving including digging, loading, carrying, breaking grabbing, cutting, crushing, screening, which are made available 24/7.
ASC’s dedicated after sales support is remarkable as it has highly qualified and trained technicians and support personnel. The top management of ASC also has a better understanding of the increasingly diverse needs of customers in the global market place and they are well versed in current industry trends and marketplace requirements.
2. What is the value that the HITACHI brand of equipment brings to your fleet?
HITACHI heavy equipment is well known for its advanced technological capabilities that offer excellent performance and reliability across its wide range of leading-edge construction machinery.
We have found that, when compared to other leading brands in the market, the operating cost for HITACHI is not only reasonable and cost-effective, but also that the machines are very easy to maintain as it follows a simple mechanical design.
Moreover, all our technicians are primarily from Pakistan and India and they have good knowledge about the technology of these machines. Being in the earthmoving industry where time is of the essence, we are also happy with the excellent international aftersales support that the HITACHI brand delivers.
3. What are your expectations from the principals?
I believe that more interactions with customers to better understand the challenges they face in areas such as safety, the environment and economics will lead to greater enhancement of the relationship with our principals. Gaining a greater insight into the needs of each customer especially with regard to engine configuration and specifics will also be an added advantage.
4. What is the message you would like to give out to customers who have not yet incorporated the HITACHI brand in their fleet?
I would like to draw their attention to the fact that HITACHI has consistently striven to enhance the functions and performance of its machinery to keep pace with the evolving needs of different times, countries, and regions with an emphasis on efficiency, productivity and safety. As such, including the HITACHI brand in your fleet will give you operator friendly machines that are outstanding in performance and also available at reasonable costs. It also offers the assurance of timely maintenance with a qualified crew of technicians. The substantial saving you make over the lifetime of these machines by boosting productivity and reducing running costs will also ensure a high resale value.
In 2016, Rock Fall Contracting & Trading W.L.L., Qatar purchased 30 units of 20-ton excavators to be operated in strategic projects in Doha.