Hitachi Construction Machinery MENA
Bauma 2025
LANDCROS One
Hitachi Construction Machinery Europe (HCME) as exhibitor with the powerful theme “Challenges Accepted,” ready to demonstrate how they are tackling the construction industry's biggest challenges head-on. At Hitachi stand FN.716 (Outdoor) presented a full lineup of electric machines and power charging units, cutting-edge mini and compact machines, a range of Special Application machines and more.
Beyond machinery they also presented new Landcros Connect fleet management platform and ConSite machine monitoring systems.
The revolutionary LANDCROS One concept model was showcased with Hitachi’s vision of a safer, smarter, and more sustainable future, blending groundbreaking AI, gamified ergonomics, autonomous and remote operations capabilities.
Middle East Dealership attendees
Among the attendees were key dealers from Middle East & East Africa (MENA) namely Enka Pazarlama Ihracat Ithalat A.S., Arabian Truck & Construction Equipment Co. (ATEC), Arabian Supply Center WLL, Middle East Crane Equipment Trading LLC, Al Fairuz Trading & Contracting Co. LLC, Boodai Trading Co., Wabco General Trading Company, Orascom Trading Co., Yusuf Bin Ahmed Kanoo WLL, Cihan Motors Auto Trading Co. Ltd., Al Nuwaira Trading Agencies Company(NTAC), and Rock Plant accompanied by Hitachi Construction Machinery Middle East Corporation FZE (HMEC) team.
A Gateway to the Future
The Middle Eastern presence at Bauma reflected the region’s commitment to growth, modernization, and technological adoption. Dealers left the event with a wealth of knowledge, new business opportunities, and a strengthened network of industry collaborators. As the construction sector continues to evolve, the insights gained from Bauma will play a pivotal role in shaping the future of infrastructure and development in the Middle East.
