Hitachi Construction Machinery rebranding as LANDCROS

The construction and mining industries are entering a new era. The world demands faster, smarter, and more sustainable ways to build infrastructure and housing at an unprecedented scale, with fewer skilled operators, lower costs, and tighter deadlines. In this context, Hitachi Construction Machinery has chosen to reinvent itself, standing side by side with its customers and distribution partners to lead this transformation together.

Solutions Beyond Machinery

‘LANDCROS’ expresses the company’s determination to deliver innovative solutions to customers around the world in the construction and mining industries.

This brand shift reflects the company’s commitment to embark on a new journey to further accelerate its evolution and forms part of its ongoing efforts to create and deliver value together with customers into the future.

Francesco Quaranta, HCM Europe President & CEO, said: “LANDCROS represents our commitment to go beyond machinery, empowering customers with intelligent, connected, and sustainable solutions. It is based on a partnership philosophy, working openly with technology leaders, integrating cutting-edge digital and AI capabilities into machines that symbolize reliability in the construction industry, whilst creating a reimagined customer experience from ground to cloud.”

This evolution builds on our trusted dealer network, the foundation of our success. Together, we will shape a new customer journey that unites AI, data, design, and human ingenuity, building a more sustainable world.

Vision made real

Our vision started to take form with the unveiling of LANDCROS One at Bauma 2025, a prototype that redefines what a machine can be: autonomous, remotely operated, and designed to engage the next generation through intuitive, gamified ergonomics, integrating reliable technology partners into a seamless user experience. The reaction from customers has been overwhelmingly positive, confirming that we are on the right path.

“We are changing the name. We are changing the game. But one thing will never change: who we are,” emphasized Francesco Quaranta. “Our values, our people, our quality, our promise of reliability, and our commitment to our trusted dealers and customers will stay forever. With LANDCROS, we transition from building machines to designing seamless user experiences, supported by advanced technology, opening new possibilities at construction sites where every operator can achieve exceptional performance.”

HCM President and Executive Officer, COO Masafumi Senzaki commented: “We aim to cultivate ‘LANDCROS’ into a brand that will make our customers feel that they made the right choice when selecting our machinery or services, our shareholders confident about their decision to invest in the company, and our employees feel that their work is meaningful.”