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Spanish dealer expands by meeting market demands

Dealerships Rental
24 Apr 2025
Spanish authorised Hitachi dealer HJM more than doubled in size year-on-year in 2023 and 2024, thanks to its rental services. The expansion was due in large part to the company’s ability to offer smaller machines for shorter contract periods, matching growing demand for more pay-per-use arrangements.

Short- and long-term machinery rental

Currently, HJM has a portfolio of 230 machines, and can provide short- and long-term rental options.

The extensive fleet ranges from one-tonne mini excavators through to ultra-large 120-tonne mining machines, including everything in between such as ZW-7 wheel loaders and Zaxis-7 wheeled excavators.

By providing turnkey rental solutions, HJM matches the size of equipment to different types of projects, providing customers with great flexibility.

Meeting market demands

Thanks to this comprehensive offer, the company meets broad market requirements. It has experience of renting excavators with hammers for tunnelling, high-reach machines for demolition and crushers for urban projects.

It also provides screening machines for aggregate sites, along with pavers and rollers for finishing work. A wide range of attachments are also available, such as quick couplers and tiltrotators.

Pay-per-use rental services

Preference for pay-per-use rental services has been driven by a number of factors. As well as the increasing prevalence of short-term projects, customers have faced difficulties finding qualified professionals. This has made renting combined with maintenance services an attractive option.

“HJM is committed to adapting its business model to changing customer needs and offers a “360-degree” service,” adds CEO Juan Rodriguez Alvarez.

“This is demonstrated through arrangements that enable contractors to manage complete projects with a single provider of equipment.”

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