[Amsterdam, The Netherlands, 22 May 2023]
On May 20th 2023, Portugal’s authorised Hitachi Construction Machinery (Europe) NV (HCME) dealer, Moviter, commemorated its 30th year of distribution for the brand. HCME congratulates the company on reaching this significant milestone and looks forward to further developing their partnership in the years to come.
An ever-evolving business
Moviter specialises in sales, rental and after-sales support of construction, mining and agricultural equipment. Based in Leiria, the company was originally established by founder José Ribeiro Vieira in 1989 as part of the Movicortes group. The dealership has gone from strength to strength since then and together with the headquarters in Leiria, centre of Portugal, the company has branches in Lisbon, Porto, Evora and Funchal (Madeira), as well as international locations in Angola (established 2008), Mozambique (established 2015), and most recently, Morocco and Guinea Conakry.
By 2023, Moviter had grown to more than 100 employees. Today, it remains one of the market leaders in Portugal for the sale of construction machinery – with a committed base of regular customers and a continued, strong relationship with HCME. “We really felt that the power of Moviter’s organisation and the consistency of the Hitachi Construction Machinery brand could help the country’s industry to believe in machine reliability” says Catarina Vieira, Movicorte’s CEO Board Member and Exclusive Shareholder.
The perfect partnership
Moviter maintains that its close relationship with HCME is a key reason for its success. The partnership with Hitachi has made it possible to complete the range while maintaining the quality of the products, supported by an efficient after sales service, close to the customers.
HCME President Takaharu Ikeda offers his congratulations to the dealer: “Thanks to the support and dedication of Moviter employees, we have been able to increase our market share in Portugal and reinforce our brand image. We are extremely proud of what we have achieved together with Moviter, and we look forward to continuing our profitable partnership for many years to come.”
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Hitachi Construction Machinery (Europe) NV (HCME) is a subsidiary of Hitachi Construction Machinery Co., Ltd. (HCM) established in 1972 in Oosterhout, The Netherlands. It is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe, parts of Africa, and Israel. Today, HCME employs over 500 people, based at its headquarters in Amsterdam, and locations in Germany, Italy, France and the UK.
Hitachi Construction Machinery Co., Ltd. (TSE: 6305), headquartered in Tokyo, Japan, is a construction machinery manufacturer. The company engages in the development, manufacturing, sales, and service operations around the world for hydraulic excavators, wheel loaders, road construction machines, and mining machinery. Hitachi Construction Machinery is strengthening its focus on value chain businesses other than new machinery sales, such as parts and services, rentals, used equipment, and parts recycling, and is utilizing digital technologies to provide deeper solutions at all points of contact with customers. Hitachi Construction Machinery employs approximately 25,000 people worldwide. In fiscal year 2022 (ended March 2023), the consolidated sales revenue was ¥1,279,468 million (an increase of 24.8% year on year), and the percentage of overseas revenue was approximately 79%. For more details, visit the company’s website (20230426-HCM-Financial-E.pdf (hitachicm.com).