The Hitachi Construction Machinery Group identity is something we have carefully cultivated since the time of our founding and, at the same time, is the essence of us and will continue to be passed down unchanged as we aim for the further growth of the Group.
VISION ― How we want to be ―
Ensure a prosperous land and society for the future
We contribute toward realizing a safe and sustainable society
MISSION ― Our mission ―
Meet expectations from customers, co-create innovative products, services, solutions and together, we continue to create new values
SPIRIT ― Our code of conduct ―
Challenge Customer Communication
Basics and Ethics, Trust and Technology, Pride and Responsibility
We are a reliable solutions partner with/for our customers.
Our corporate color is defined as “Reliable Orange” and embodies our desire to be a warm and friendly company which is trusted by its customers and which grows together with them.