The environment around the construction machinery industry is currently undergoing great changes.
While interest in sustainability is rising and the trend to curb investment continues globally, operation time of construction machinery are getting longer. Amid these circumstances, Hitachi Construction Machinery is aiming to increase its profitability and efficiency by bolstering its value chain business and focusing on rental business, used-machine sales, and after-sales such as parts remanufacturing business, as well as evolve its structure to be more adaptable to change.
This is represented by the brand concept “Reliable solutions,” which expresses the ideal state of Hitachi Construction Machinery. We will continue to focus on our customers’ concrete issues of improving safety and productivity, and reducing lifecycle costs. Furthermore, we will provide ideas and services one step ahead of the competition a reliable partner to our customers. The foundation that supports this mission is still human resources.
The essential principle for allowing each individual to realize “Reliable solutions” is the “Kenkijin Spirit,” our shared values and code of conduct. On the basis of three keywords starting with C—Challenge, Customer and Communication, we endeavor to challenge ourselves as professionals without fear of failure, to consider what our customers truly need, and to act while trusting in our teamwork.
These 3 “C” keywords were defined by fleshing out and breaking down the concepts of each section of development, manufacturing, sales, services, rental business and corporate management. They are shared among all employees via the Kenkijin Spirit Handbook, and the arrangement allows everyone to connect themselves to their individual goals and achieve them. The Handbook is translated into eight languages, including English and Chinese, and plays a part in globally disseminating the Kenkijin Spirit to the entire Group.
Out of our 80 group companies, 73 are overseas, making global HR management a cornerstone of human capital strategy for Hitachi Construction Machinery, given that roughly 60% of its staff are local employees. Even during the COVID-19 pandemic, overseas sales account for over 75% of the total, showing the importance of the activities of our local staff in different countries.