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~ Hitachi Construction Machinery Today and in the Future ~

Our three forces shaping the future


Shifting to a stable profit structure

In order to respond to these changes in society and customers needs, Hitachi Construction Machinery is currently shifting our business model from one centered on the sales of new machinery to a value chain model that focuses on the entire life cycle of construction machinery, including parts and services, rental, used equipment, parts remanufacturing, and finance. This has resulted in the stabilization of our company’s profit structure, with the sales from our value chain business rising in fiscal 2020 to account for 43% of our total sales.

Driving our global business with human talents

With 72 of the 79 consolidated subsidiaries of Hitachi Construction Machinery Group located outside of Japan, we foster a diverse range of cultures and values within the organization. In order to ensure that all employees are able to harness their individuality while working in the same direction and strongly advancing business, we have codified the "Kenkijin Spirit" as the common principle of Hitachi Construction Machinery Group. As a close and reliable partner, each and every employee is driving business globally by providing their ideas and services to solve our customers’ on-site issues as part of our effort to realize our brand concept "Reliable solutions."

Our three forces shaping the future

The construction sites of our valuable customers cannot afford to stop work as a result of their construction machinery breaking down. In view of this, we have developed a digital technology that is capable of accurately monitoring the operational status of machinery, recommending the replacement of parts at the right time before problems occur, and providing the necessary support through various services. This technology is "ConSite®," a service-based solution provided by Hitachi Construction Machinery that utilizes IoT technology to remotely monitor the operational status of a machine and supply information such as its operating time, fuel consumption, and data reports on any abnormal signs. This technology has been installed in 184,000 machines worldwide as of the end of March 2023. Moving forward, we hope to further increase the success rate of failure prediction by utilizing AI technology and the operating data we have accrued in order to provide our customers with construction machinery with lower life cycle costs that are capable of more reliable operation.


Many customers have expressed their wish to procure machinery that is most suited for their construction site and construction period at affordable prices, and to lower the lifecycle costs associated with construction equipment, such as the cost of fuel and maintenance. Along with the evolving needs of society and customers, the forms of value demanded of construction equipment are also becoming increasingly diverse. By strengthening our value chain business and focusing on areas other than the sales of new machinery, including parts and services, rentals, used equipment, and parts remanufacturing, Hitachi Construction Machinery is committed to helping our customers enhance their productivity and lower their lifecycle costs. Moving forward, we will further utilize digital technology to extend the solutions we currently provide to various points of contact with customers so that we are able to offer services of the highest quality and recommendations that are tailored to their individual needs.



Our company hopes to help emerging countries tackle social issues such as their regional economic development and job creation through our business as we continue to grow alongside these countries. Our initiatives on this front include ongoing efforts to promote construction work in areas in need of more infrastructure and urban development by supplying these countries with high-quality used equipment. In 2011, we launched a machinery component refurbishment plant in Zambia, one of the hubs for mine development. In addition to encouraging the plant to hire Zambian residents as its local staff so that it can serve as a nexus of the local community, we are also involved in activities that support the education, training, and employment of young people, including the launch of internship programs for students at vocational colleges.