Q: I heard that you have been actively promoting cost reduction. What are you working on?
A: We are reviewing the functions of each part from the design phase using the VEC（Value Engineering for Customers） method. In this way, we are striving to reduce overall costs by identifying original functions, reviewing materials and improving manufacturing methods, while maintaining good quality and performance. This method has been applied not only at factories in Japan but in China and other areas, too, showing good results.