These days in China, the demand for infrastructure improvements such as urban development and agricultural land improvement, etc. have been increasing and min excavators are often used for civil construction without changing their front-end attachments. Also, since the number of self-employed charter operators has been increasing, it is also necessary to have a product lineup to meet such operators’ needs.
Under the circumstances, Hitachi Construction Machinery established Marketing Strategy Group in April 2019 to promptly respond to ever-changing customer needs and business environment in each country and region. Following Hitachi Construction Machinery’s drafting of a product strategy after collecting and analyzing information on customer needs mainly in the emerging markets as well as the Chinese market, Hitachi Construction Machinery (China) Co., Ltd., which develops and manufactures mini and hydraulic excavators in China and Hitachi Construction Machinery Tierra Co., Ltd., which is responsible for the Hitachi Construction Machinery Group’s compact machinery business, have jointly developed the mini excavator ZX60C-5A.
It was developed to respond to the needs of the self-employed charter operators, including better cost performance, while maintaining the Hitachi’s reputed quality and performance. Then, 50 units of them were sold for test marketing in February 2020. And, they have been given a high valuation for operability and fuel efficiency by the customers. As a result, mass production and marketing of the model were decided. With the mass production model, the standard bucket capacity is increased and a blade is standardized, which were strongly asked for by the customers who were engaged in agricultural and forestry land maintenance, afforestation work, or road building. As a result, usability of the machine for civil construction use was further increased.