Hitachi Construction Machinery


Cumulative sales reach 500 machines in carbon offset campaign

Hitachi Construction Machinery (HCM) has been engaging in carbon offset activities since November 2008. In October 2013, which marked the completion of our fifth year conducting these activities, we achieved cumulative sales of 500 machines in our carbon offset program. The resulting carbon offset volume exceeded 669 tons, which is equivalent to the CO2 absorbed by roughly 47,700 cedar trees (*1).

When we first embarked on these activities, the campaign only applied to forestry machinery. At present, our carbon offset initiatives cover computer‒aided construction machinery, hybrid hydraulic excavators, and electric hydraulic excavators, in accordance with our carbon offset policy (*2). We have worked in conjunction with our customers to preserve the global environment by supplying machines that boast a high‒level of energy‒saving performance and have carbon offset features. Customers across the nation, from Hokkaido to Kyushu, are providing support and backing for our carbon offset activities.

We plan to continue promoting carbon offset solutions for construction machinery, and also to contribute to the prevention of global warming activities along with our customers.

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*1 One cedar tree (a 50 year old tree, roughly 20‒40 meters tall) absorbs roughly 14kg of CO2 per year on average (Forest sinks to prevent global warming—Ministry of the Environment and Forestry Agency)

*2 Selection policy for HCM “carbon offset” machines: machines that substantially contribute to the prevention of global warming in contrast with conventional models



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