2022-2023 Global Corporate Advertising

For every life on this planet.

Enriching people’s lives with solutions that bring value.
Hitachi Construction Machinery listens and responds to each voice,
to care for the environment and to bring more joy through safety.

Care for the Environment

One of our most important missions is to care for the environment.
 Building while also protecting.
To do so, Hitachi Construction Machinery will continue to 
bring solutions that constantly evolve.

The Environment and Work Sites

“Is there a solution that lets us build while also protecting the environment?”

The Environment and the Community

“I want my business to be conscious of the environment and contribute to my community.”

The Environment and the Future

“I will keep on thinking of ways to create a future that’s in harmony with the environment.”

Environmental Vision

Fulfilling our mission and responsibilities to meet the needs of climate change, resource scarcity, and challenges to achieve a sustainable.

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Protection with Innovation

Envision a Safer World

Bringing happiness through safety every day. 
Not just for construction workers, but for all the people in the community. 
Hitachi Construction Machinery ensures safety and 
reassurance by continuing to bring solutions that constantly evolve.

Protecting Everyday Life

“My happiness is coming home safe from work and spending time with my family.“

Protecting Work Sites

“As a business owner, it’s my responsibility to ensure the safety of my employees.”

Protecting the Future of the Industry

“If we can make construction sites safer, the future of the industry will be that much brighter.”

Protection with Innovation

Equipped with functions to further enhance the safety around the unit with a variety of cameras and sensors. It has become easier to detect the rear - which can be particularly difficult to check - making a more safer operating environment.

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Protection with Innovation

Connecting you to a sustainable tomorrow.

We’re building a brighter future for everyone, 
applying new technologies to the environment that surrounds us, 
and the cities we call home. 
Hitachi Construction Machinery is paving the way, 
with cutting-edge construction machines and services 
that respect the environment and ensure safety and efficiency.

Connecting you to a sustainable tomorrow.