Seen as the Very Best for Mining Machinery
Leighton A. White has 50 employees and owns a total of around 80 pieces of machinery and trucks. I try to buy between four and five pieces a year every year, though our accountant will get pretty upset. The two equipment of Hitachi Construction Machinery we bought were priced in an area that I felt was very fair in terms of costeffectiveness.”
The Milford-based company is engaged in various businesses, but over the past five years it has focused particularly on the construction materials business, on materials such as sand, gravel, stone and concrete aggregate. It runs five sand and gravel pits in New Hampshire, one of which has Hitachi Construction Machinery equipment in operation: a ZW370 wheel loader and a ZX350 hydraulic excavator.
White said that he chose the Hitachi brand because he has “always felt that Hitachi has premium products,” and that is why he bought the wheel loader and hydraulic excavator through Chappell Tractor.
He confided that the nature of his work means that dealers other than Chappell Tractor try to sell him machinery, including equipment made by other manufacturers, but White said frankly, “What’s very interesting is that everyone, including our competitors in the construction industry, is interested in the usability and performance of Hitachi Construction Machinery products.”
How about the actual user experience? White commented “Well, first of all, Hitachi Construction Machinery engineers have kept the equipment simple. Other manufacturers install computers and add lots of functions, so the control panels and buttons are getting so complex.”
He added, “When control panels and functions are made more complex, it creates so much additional cost to us as the end user when a malfunction causes downtime. That doesn’t happen with Hitachi Construction Machinery equipment because they’re really simple. I feel that they have found a balance between technology and the button and the knobs.”
White provided a stream of requests that could only come from someone with on-site expertise. “It’s mandatory in New Hampshire to have fire extinguishers inside construction machinery, so it would help us contractors if you could make places for those in the cabs. And we’d also like you to build in a place for a CB or a two-way radio for communication between sites and with the office.”
He told that theirs is a family business, and that his brothers and sons often operate Hitachi Construction Machinery hydraulic excavators. “My youngest son said that the air conditioning in that cab is unbelievable. We joked that it’s so cool you could hang meat in there,” White chuckled.
The new insights Hitachi Construction Machinery Americas have gained into the different ways their equipment are used will open up new possibilities as they independently expand business in the Americas.