Every customer’s site is different. We have a big range of standard products like hydraulic excavators and wheel loaders, but for some customers, modifying standard excavator for specialized work or processes enables them to work more efficiently, and eliminates inconvenient issues for them.
I believe that learning about those customers’ issues and helping them is what makes application products valuable, and that’s what makes our work worthwhile. Put simply, making a difference for our customers is my biggest reason.
Our strength is that our sales and service teams know a lot about each site and it is very close between them and our customers. So they’re on the ground in a way that other companies aren’t which allows them to get feedback from our customers and interact directly with them. Those conversations allow us to find out customers’ concerns organically and then address them. That’s a value unique to Hitachi Construction Machinery. The value of that close proximity to our customers is something we’ve inherited from the employees before us, and I think it’s something we kind of take for granted.
In addition to this, in the Medium-term Management Plan that commenced in FY2023, we are aiming to grow as a True Solutions Provider by delivering innovative solutions for customer needs. Application product development has a long history in this area, so from our perspective as solutions providers, I think there is great significance in dedicating ourselves to this work and tackling it as a business.
With that said, none of this means that we have reached a point where we are meeting all of our customers’ needs. My vision for the future is for us to build systems for meeting expectations while also considering collaborations with other companies and taking steps into initiatives we haven’t worked on before, like working together on co-creation of new systems.
Through that work, I want us to become a source of greater support than before for our customers as a True Solutions Provider. For that reason too, I want to develop even more in-depth communication and greater empathy and become even better at finding the issues that customers can’t articulate well, or haven’t even noticed themselves.
The members of the New Products Development Department are highly motivated about development and are passionate about addressing customers’ concerns. We will continue taking on challenges with that passion as a base.