* The following is a summary of the "2026 New Year's Greeting" to Hitachi Construction Machinery Group employees.
January 5, 2026
Masafumi Senzaki
President and Executive Officer, COO
Happy New Year, everyone. With the start of the new year, I would like to share a few thoughts on our progress and future direction.
Last year was extremely difficult to predict economically, with U.S. trade and tariff policies being a notable example, and the demand environment for hydraulic excavators remained challenging. Despite these circumstances, the persistent efforts of everyone and our sincere commitment to customers paid off. Our performance in the first half of fiscal 2025 exceeded the plan. As a result, we were able to revise the full-year outlook upward. This success is proof that the direction aimed at strengthening our Americas, mining, and value chain businesses is steadily producing results, and I would like to express my heartfelt gratitude to all those involved.
Last year also brought significant changes in the way our company is positioned. We announced a plan to change the corporate name to “LANDCROS Corporation” and introduce the new “LANDCROS” brand as of April 1, 2027. This marks an important step toward becoming an independent and self-reliant company and a trusted solutions provider for the next century, building on the trust and technology we have cultivated over the past 75 years.
In 2026, we will complete our current medium-term management plan, “BUILDING THE FUTURE 2025,” and launch the next plan. To nurture the new brand, it is essential that everyone work openly with partners and contribute to solving customer challenges with speed. Driven by the “Kenkijin spirit (Challenge, Customer, Communication),” listen carefully to what our customers, sales dealers, and partners have to say.
Our vision — “Ensure a prosperous land and society for the future. We contribute toward realizing a safe and sustainable society” — will remain unchanged. Let us build on this vision and nurture LANDCROS into a brand we can all take pride in, as we work together to create a new chapter of history for the next 100 years.
LANDCROS Special Site
