14th Hitachi Construction Machinery Festival

ESG
Events / Awards
Visitors formed a long line at the entrance gate Visitors formed a long line at the entrance gate

The 14th Hitachi Construction Machinery Festival was held at Tsuchiura Works on November 18th. The event is held to express our gratitude to local residents and all others who consistently offer their support and cooperation. The weather was perfect on the day of the event. Around 5,500 visitors attended the festival.

There were many popular events. There was an area to display products, such as the ICT hydraulic excavator ZX135USX-6, the ever-popular mini excavator that children could try out, and factory tours. The tours are given by bus and electric-powered carts. Many visitors also waited in anticipation for the annual all-you-can-stuff potatoes by the bag and charity game zone. All-in-all the festival was a great success.

On center stage, performances such as a comedy show and squadron show greatly excited visitors. Local characters also lent their support to the delight of children. These included Tsuchimaru from the town of Tsuchiura, Uraha and Horoma from the town of Urahoro, Hokkaido where the Urahoro Test Site is located, Batamocchi from Kitaakita City, the home of Shintohoku Metal Co., Ltd, and Rey-kun, the football club mascot for Hitachi Kashiwa Reysol.

At the convention hall, there was an area to experience virtual reality, where trap shooting simulation was trialed and visitors could have a go at competing for the highest speed in cycling in the sports zone. Both events proved popular.

The day was filled with many smiles!

The popular product display zone The popular product display zone
Visitors formed a long line at the mini excavator experience Visitors formed a long line at the mini excavator experience
The four-leg double-arm crawler-type excavator concept machine was also popular The four-leg double-arm crawler-type excavator concept machine was also popular
Competing to get the highest RPM by bicycle Competing to get the highest RPM by bicycle
Company employee and para-cyclist Masaki Fujita (left) and trap shooter Yukie Nakayama (right), who both livened up the sports exhibit, strike a pose with Rey-kun (center) Company employee and para-cyclist Masaki Fujita (left) and trap shooter Yukie Nakayama (right), who both livened up the sports exhibit, strike a pose with Rey-kun (center)
The non-profit organization GOOD EARTH JAPAN also sponsored a booth, and managed to bring in a lot of donations. The organization provides support in Cambodia for regional revitalization and livelihood rehabilitation for areas cleared of land mines. The non-profit organization GOOD EARTH JAPAN also sponsored a booth, and managed to bring in a lot of donations. The organization provides support in Cambodia for regional revitalization and livelihood rehabilitation for areas cleared of land mines.
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