Hitachi Construction Machinery


Summer festival (Hitachi Construction Machinery Tierra Co., Ltd.)

On July 27, Hitachi Construction Machinery Tierra Co., Ltd. hosted its annual summer festival on the grounds of its headquarters. Despite the intense summer heat, the festival was packed with around 1,000 visitors, not only included employees and their families, but also visitors from the surrounding area.

This year was the first time the company held a mini excavator fishing booth attraction. Visitors that brought in used vegetable oil, such as rapeseed oil, from home were given the opportunity to use the excavator to “fish” for prizes (the operator was a certified employee of the company).

HCM Tierra has two BDF forklifts, which operate on biodiesel fuel (BDF) which is made by blending a certain portion of used vegetable oil with diesel. The company aims to help prevent global warming by using used household vegetable oil as fuel. The company recovered about 30 liters of used vegetable oil at this year’s festival.

At this year’s summer festival, events placed a heavy emphasis on the environment, including uchiwa fans adorned with color pictures of HCM Tierra’s environmental activities. The summer festival proved to be a significant event as it imparted information on the environment to the local community and raised awareness among employees.

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A mini excavator was displayed at the entrance of the summer festival

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Visitors received an uchiwa fan

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Mini excavator fishing booth

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