It is said that the scale of the North, Central, and South American market occupies 30-40% of the world’s construction machinery and mining market. I am thrilled that we can take on the great challenge of full-fledged business development in the largest market in the world. We will take on this challenge with group companies such as Hitachi Construction Machinery Americas, Bradken, H-E Parts, Wenco, as well as ABB and the research team of Hitachi Ltd. I hold great pride that these organizations are working together to achieve our goal of providing solutions for customers with the irreplaceable technologies and values they each provide. Customers should have high expectations for these solutions, and I pride myself on the fact that we are the only company that can deliver them.
I see this latest business development as a re-entry into North, Central, and South America. However, I believe that through our Group’s direct entry, our customers will see great increases in both their options and the value they receive. Customers will be able to solve their key issues by choosing the item that fits their issues from a wide range of services. These include not only new equipment but also service, rental, used equipment, parts remanufacturing, and financing.
Going forward, we will grasp the real issues at every point of contact with our customers and provide enhanced products and solutions. To do this, we will begin initiatives to send not only sales and service staff but also development and quality assurance staff, to the ground to directly listen to and provide feedback. It is extremely rewarding for our employees and myself to form new bonds of trust with our customers in North, Central, and South America.
The Group also intends to invest 30 billion yen in our re-entry into the market. I hope to expand the business and stabilize revenue under the new business structure.